Blender Foundation just received a hefty $1.2 million donation as a portion of the generous Epic MegaGrants from Epic Games.
As a division of its $100 million Epic MegaGrants program, Epic Games took a big step forward in promoting indie game development and open-source platforms.
The donation is a significant boon for Blender — a premiere and completely free alternative for developing games that provides everything from 3D modeling and animations to special effects.
Many consider Blender a worthy substitute for industry-standard suites like Maya, 3DS MAX, or Cinema 4D — all of which incur significant costs for indie development studios.
Moreover, Blender is a perfect match for the legendary Unreal Engine, currently in its fourth iteration and also developed by Epic Games.
— Blender (@blender_org) July 15, 2019
Unreal Engine 4
Only a year after the launch of Unreal Engine 4, Epic Games made a brilliant strategic move in making it completely free — with one exception: commercially released games will pay a five-percent royalty on gross revenue above $3,000 per product.
Since then, Unreal Engine 4 has proven to be a user-friendly powerhouse — not only for developing games but also in the realm of education, architectural visualization, virtual reality (VR) and short movies.
How Can Epic Games Afford to Be so Generous?
The American video game and software development company always enjoyed a steady income thanks to its prolific Unreal Engine. However, everything changed for the company since the release of their most successful game ever: Fortnite.
Interestingly, Fortnite’s success was quite surprising. It initially received milquetoast reviews as just a co-op builder/shooter game. Then, after it received a Battle Royale game mode and its mobile version, Epic Games’ fortunes skyrocketed — raking in $3 billion profits in 2018 alone.
Currently, Fortnite is available across all major platforms — PlayStation 4, Android, Nintendo Switch, Xbox One, iOS, Microsoft Windows, and Macintosh — and continues to be a wild success.
Many people were miffed at the North Carolina-based company for abandoning its superb Paragon multiplayer online battle arena (MOBA) to focus completely on Fortnite. However, no one can doubt the economic benefit of this decision now.
— Paragon (@Paragon) January 26, 2018
With the development of its own store and its aggressive exclusivity strategy, Epic Games is firmly positioning itself as the top player in the gaming industry.
What do you think about Epic Games? Let us know in the comments below!
Images courtesy of IGDB/Fortnite press kit, Twitter/@blemder_org/@Paragon.